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As simple as blogging appears on the front-end, there’s a whole behind-the-scenes effort required to make a food blog popular and profitable. Some of the tasks can be daunting to tech novices, and in many cases, people don’t want to devote their writing time to figuring out what makes their blog tick. Connecting with a web expert allows you to focus your energy on the thing that you love most: sharing your passion for food.
Even masterful DIYers like Dani at The Adventure Bite occasionally need tech support, and that’s one of the advantages of connecting with a web expert early. You can do as much of the tech work as you want to do, but you have a reliable support system when the work becomes tedious or just too much.
Recently, a food blogger told me that she spent as much time Googling the words that she found in tech explanations as she did in actually searching for the tech explanations themselves! That’s the problem with a highly technical field: there’s jargon and background that you probably don’t know that you don’t know. Often, a web expert can identify easy solutions to problems in less time than it takes a novice to figure out what the problem is in the first place.
Your blog is built with code, and so the more you know about it, the easier it will be to identify problems. However, fiddling with code can create huge headaches if you make a mistake, and attempting to correct that mistake can lead to even more problems. Especially during the learning phase, it’s a good idea to have an ally who understands code. Not only will problems be identified and solved more quickly, you can have an expert provide you with insight into the role that code played in both the problem and the solution.
If you’re moving your food blog from one platform to another, you don’t want to lose any of the features that made it successful in the first place. A web expert offers a smooth transition that secures your content, your SEO ranking, and your blog’s functionality. She can also make sure recommend plugins are compatible with your new platform to make your food blog faster, more secure, and more profitable.
A savvy food blogger takes into consideration all of her readers’ needs, but without a working knowledge of web standards, it’s possible to miss some steps along the way. A web expert provides invaluable guidance in accessibility standards, user experience (UX), and responsive design.
You’ve got needs of your own, right? A premium food blog theme can do wonders for a blog’s appearance and functionality, but without some tweaks, your food blog will look just like the competition. A web expert can listen to your vision and then tailor themes, plugins, and widgets to create exactly the site that you see in your mind. In the case of Shannon’s Plate of Sunshine, we branded the EasyRecipe plugin to build and expand awareness of the blog.
Technology has made it much easier for inspired, capable people to launch their own enterprises. However, some of those enterprises have been more problematic than others. Hackers and data thieves are craftier than ever, and they take advantage of blog vulnerabilities to install malicious files on readers’ computers. Even if your site doesn’t collect user data, malicious files on your site can be shared via cookies to your followers’ sites, creating an army of zombie computers. A web expert will find those vulnerabilities and minimize them to protect your blog and your visitors.
If you find yourself spending way too much time trying to figure out why your site is lagging, why you’re not getting the traffic you hope for, or some other tech-related problems, maybe it’s time to get help. You don’t need to hire a full-time web manager to get the job done. A web consultant can offer the advantages of a development staff without the commitment and expense.