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Lauren Gray

  • Once Coupled launches spinoff: Small Plugins

    We’re excited to announce that we’re launching a new concept! After working throughout the years with sites that are loaded with content, we’ve noticed a few areas for improvement. We needed a different realm- beyond our custom themes- to approach these solutions. We will continue focusing on clean code, functionality first development, and excellent results…

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  • Fonts & CLS

    As we all know in blogging, things change fast. When Google introduced their Core Web Vital metrics, speed recommendations and best practices changed. One of those (many, many!) changes to best practices is increased attention to how fonts load on your site and how that impacts CLS. What is CLS? CLS stands for “cumulative layout…

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  • I’m really excited for Gutenberg. Seriously, really excited. The Gutenberg editor promises to compete with services that have previously been so much easier to use. It empowers new users to start their own blog by presenting a more intuitive workflow. It gives a visual interface to existing, underutilized functionality. Change comes with struggle, but once we…

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  • Graphic designers are the greatest. Sometimes they feel like the best kind of mind readers – the kind that can take a suggestion like, “can we make it feel bolder but less intimidating” and physically represent what that means to you. That’s AMAZING. Here’s the thing, though: they’re not actually mind readers. Especially when it…

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  • Page speed has always been important, but never has it been as much of a priority as we’ve seen recently. In the past year alone, Once Coupled has performed over 100 speed audits, stayed on the cutting-edge of speed-based advancements, and recommended new and creative solutions for clients to meet their goals. We’re on our…

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  • Yes, it matters if you’re using themes and plugins correctly. Maybe not right now, but when you realize it matters, you’ll probably feel pretty frustrated that nobody told you that earlier. So let’s talk about it. What’s the difference between a theme and a plugin? Themes and plugins can feel interchangeable: we can use either…

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