Lauren Gray

  • You want a professional you can trust. Someone familiar with your site and consistently available to help you reach your goals. You ask around and find a few companies that offer maintenance plans. You compare your options, pick one, and are so excited to move forward! Just a few months in, though, you get an…

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  • Is it possible for a blogger to plan too much?

    Planning has clear benefits for bloggers Thoughtful planning is one of the most important steps you can take towards establishing a successful food blog. When you take time to plan, you clarify what your goals are in the first place. You visualize what success looks like to you. Once you’ve got that vision in place,…

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  • Guide: Migrating your Blog to SSL

    Migrating to SSL has been a big topic recently, but it’s daunting to (a) decide if this is for you and (b) actually set it up. Google has been pushing this initiative by announcing their Chrome browser will show an “Insecure” warning for non-secured sites, causing a mad dash for SSL set-up. Let’s talk about…

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  • You’ve decided on your food blog’s niche, but you’re still not sure quite how to work it to your advantage. Never fear. Kathy Patalsky, who gained popularity at her food blog Healthy Happy Life and launched the community-based vegan website Finding Vegan, is here to share her insight into how food bloggers can capitalize on…

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  • Like a frothy pumpkin spice latte, pre-made themes give websites trendy flavor for a reasonable price. They’ve got a lot of the interactive features that fidget-spinning fans fall in love with, and they cut launch time like an Instagram pro cuts descriptions, which is #totesamaze. But, let’s face it, you can’t do all that for…

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  • The food blog that lost its flavor Kat’s got a zany style and a rambunctious personality that makes her voice recognizable in any crowd. But when she compares her blog to all her competitors, she feels like she’s just another turkey tetrazzini lost in a sea of casseroles. “I guess that’s what happens when everybody’s…

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