Graphic designers are the greatest. Sometimes they feel like the best kind of mind readers – the kind that can take a suggestion like, “can we make it feel bolder but less intimidating” and physically represent what that means to you. That’s AMAZING. Here’s the thing, though: they’re not actually ... Learn more →
What is Google’s PageSpeed Insights tool and why do their scores matter?
Page speed has always been important, but never has it been as much of a priority as we’ve seen recently. In the past year alone, Once Coupled has performed over 100 speed audits, stayed on the cutting-edge of speed-based advancements, and recommended new and creative solutions for clients to meet ... Learn more →
You’re mixing up your theme and plugins: here’s why it matters.
Yes, it matters if you’re using themes and plugins correctly. Maybe not right now, but when you realize it matters, you’ll probably feel pretty frustrated that nobody told you that earlier. So let’s talk about it. What’s the difference between a theme and a plugin? Themes and plugins can feel ... Learn more →
Why Maintenance Plans Aren’t the Best Idea for Bloggers or Developers
You want a professional you can trust. Someone familiar with your site and consistently available to help you reach your goals. You ask around and find a few companies that offer maintenance plans. You compare your options, pick one, and are so excited to move forward! Just a few months in, though, ... Learn more →