Know your audienceThis should be the first step in any strategy that you employ on your food blog. While we’d all like to be America’s beloved sweetheart, there’s a good chance that you appeal to a more specific demographic than the world at large. That’s not a bad thing so long as you know who is in that demographic. Do all of America’s Nanas turn to you when their zucchini bread is too mushy? Or is your demographic busy moms? Perhaps you resonate with a more high-brow, foodie crowd? Knowing the specific goals and challenges for your unique audience gives you a window into their search habits, making the next step simpler.
Find the right keywords for your audienceSeveral tools have been created to help identify popular keywords at any given time and location, including Google’s Keyword Tool, UberSuggest, and KeywordToolio. KeywordToolio’s simplicity makes it a reliable, easy-to-use resource for any blogger. If I search keyword suggestions for “Thanksgiving dinner turkey,” I’ll immediately come away with hundreds of ideas for more specific topics, including:
- Thanksgiving dinner turkey leftovers
- Thanksgiving dinner turkey alternatives
- Thanksgiving dinner without a turkey
- Thanksgiving dinner menu without turkey