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While I still occasionally hearken back to the classic cookbooks that require flipping through butter-stained pages for old time’s sake, most of my culinary successes now come from Pinterest. Why? Because I can stand in the midst of the grocery store, search for a recipe on my phone, and Pinterest will return to me a Rich Pin that shows a tidy list of ingredients (thoughtfully sorted by category) without the need for me to scour books or even websites!
Rich recipe pins have the power to increase engagement with your food blog many times over. Here’s why, in a nutshell:
- They are visually attractive.
- They offer important information up front.
- They add meta-data that improves SEO.
In short, they make the content on your blog infinitely more shareable, and increased sharing means a broader potential audience.
Adding Rich Pins is a matter of adding the appropriate Schema.org metadata to your food blog posts and then validating your site using Pinterest’s rich pin validator and a single URL that links back to a post with the correct metadata tags.
If I lost you at “Schema.org metadata,” have no fear. You neither have to be a geek nor hire your cousin’s geeky son to get all the right metadata added to your site.
While numerous WordPress recipe plug-ins are on the market, EasyRecipe Plus is the one that we recommend to clients because it’s cost-effective and it makes converting even older recipes into the appropriate format easy. The support at EasyRecipe Plus are a pleasure to work with, as well, making this team the easy choice for affordable recipe plugins.
If you’ve used headings all along to make it easy for your readers to identify the basic information, like ingredients and instructions, it’s just a matter of clicking the EasyRecipe button. The plug-in will do all of the formatting and editing for you, which includes making your recipes Rich Pin-ready.
If you didn’t use headings to organize your posts originally, that’s okay, too. You’ll just need to do a little more organizing now. But EasyRecipe even makes that simple by providing a digital worksheet with all the fields you need to create a Rich Pin.
Just to sweeten the pot, organizing via EasyRecipe Plus does more than make recipes more Pinnable. It also adds easily customizable recipe cards that make each blog post’s recipe more easily read, printed, and shared. Take a look at the recipe cards used by two of our clients Dig in with Dana and Naturally Loriel to get an idea of the potential for variety.
If you’re ready to add a wealth of Rich Pins to your blog posts, but you’re not interested in the techie stuff, get in touch with the food blog aficionados at Once Coupled. We work with bloggers just like you to develop beautiful and functional food blogs with all the bells and whistles.
Come back next week if you’re interested in learning more about Rich Pins. We’ll be looking at the benefits of adding Rich Product Pins.