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If you’re moving towards a niche approach to food blogging, you may be concerned that limiting your blog focus will limit your blog post ideas. Many bloggers find the opposite to be true. Often, narrowing your field of focus actually expands your mind. How is that possible?
Having an unlimited field to write about creates what psychologist Barry Schwartz calls the “paradox of choice.” If you overload your brain with too many options, it freezes up. This is the quandary that leads to those hours-long debates on the topic “what’s for dinner, darling?”
When you restrict your blog to one topic, you free your brain up from overwhelming preliminary decision-making so that it can focus on the good stuff – your blog posts.
Darien Gee of Friendship Bread Kitchen has two hundred recipes using friendship bread yeast starter as the basis. But what are most of her visitors hunting for? The fundamentals. Don’t be afraid to pack your food blog with tried-and-true recipes that have been popular for a century. After all, how can I trust you to make a friendship bread scone if you’ve never made friendship bread?
Now, take those old recipes and tweak them to make them quicker, healthier, or more interesting. Gee took basic friendship recipes and turned them into recipes for scones and pie crusts and biscotti among other things.
Have your readers, family, and friends volunteer their own favorite recipes in your niche. Test them out. Take the pictures. Give your thoughts. Credit the source. Voila!
Give your food blog some international flair by incorporating recipes and dishes from around the globe that fit into your niche. If you’ve got a vegan site, check out recipes from Ethiopia and India. If your blog is all about chili, try to invent variations using ingredients from exotic locales.
Comment feeds are a gold mine for food blog topics. The age old tradition of grandmas teaching you how to measure flour with a cupped hand is disappearing. Home economics classes that taught the basics are also on the chopping block. That leaves an opening for you to become the teacher that everyone loves. Demonstrate basic kitchen skills relevant to your niche and your novice readers will thank you.