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If you want to take your food blog to the next level without learning all the code, you’ll want to play around with themes. They give you the option to increase your site’s functionality, improve its visual appeal, and add a dash of structural style to match your voice.
Currently, we recommend Genesis and its child themes. Created by the knowledgeable web pros at StudioPress, the Genesis Framework is an industry leader, powering more than 500,000 WordPress sites. It’s not hard to see why so many bloggers and businesses choose the framework when you take a look at all of its features. It’s like a one-pot chicken soup for the soul – except it’s for your food blog and it’s made of code, not celery and stock.
The Genesis framework uses hooks that allow you to add functionality and make structural changes to your headers, footers, sidebars, and other areas of your site without changing the core code. These allow you to make global changes to you site, and that makes placing ads in specific locations, adding new widget areas, and even changing the structure of your site a hassle-free experience: a developer can substantially change your site and you’ll continue to receive updates to the core theme long after your agreement has ended. We like the ROI on that!
There’s nothing scarier (or not many things anyway) than wrapping up a site customization only to be confronted with a new WordPress update. Will it break the carefully designed blog? Who can tell? With the Genesis theme, updates crashing your site are a thing of the past because updates are happening at the core code level. You, on the other hand, have made your customizations at the theme level. Your site can be updated automatically without anyone having to hold their breath in anticipation.
Hey! You’re sharing recipes not nuclear codes, so why should security matter? For one thing, the more secure your site is, the more trustworthy it is. The more trustworthy it is, the more traffic you’ll get. Security should be a concern for every website owner as hackers have gotten very good at using weak sites to spread malware. That’s not good for you or your readers. Genesis follows best coding practices and regularly updates its code – that’s great for you and your readers.
While every site should have certain common features to help readers find what they’re looking for, you don’t want your food blog to look like every other food blog. Genesis child themes like Feast Design Co.’s Brunch and Restored 316’s Savory give you limitless options for styling your food blog, and it’s not too tricky once you get the hang of it. Full disclosure: if you have tech anxiety, the themes can be a little daunting at first. That’s where help from developers like Once Coupled come in handy in getting started and making the most of your food blog design and functionality.
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