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Lauren Gray

  • In the early days of blogging, display advertising was the primary means for monetizing a website. Lots of bloggers still use display ads, but it’s not the most profitable way to leverage your blog. In fact, display advertising can actually do more harm than good. More often than not, when visitors arrive at a food…

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  • What to Do When Your Lifestyle Blog Needs a Lift

    It happens all the time. You finally get that new car you’ve been dreaming of, only to discover that maintaining it is a real drag. The new relationship you’ve been longing for? Yeah. That got stale after months of having to watch (and re-watch) all his favorite Sylvester Stallone movies. The same holds true for…

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  • Winter is here, and with it, we can all expect a few weeks of the doldrums. So what does a savvy blogger do when she doesn’t feel like making a whole new post but doesn’t want to completely drop the ball? We’ve got a few ideas. Convert an old post into a new video. If…

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  • If you’re a creative blogger, you’re probably loading up your site with beautiful, styled images of your delicious dishes, your imaginative tablescapes, or your most recent fashion forays. But are you taking time to compress images before you load them onto your blog? You definitely should be. Here’s why. Visitors will leave your blog if…

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  • What You Can do Today to Get Your Blog 2018-Ready

    As 2017 draws to a close, it’s time to start planning ahead for 2018. That means taking a hard look at the processes and tools that make your blog successful as well as problems and challenges that make it not as successful as you’d like. OnceCoupled’s checklist includes some technical oversight that’ll ensure your blog…

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  • What to Look for When You’re Comparing Plugins

    Warning: plugins can be habit-forming. They come in thousands of varieties, and they all promise to add extra vim and vigor to your WordPress site. While many plugins deliver on that promise, some have the opposite effect. Rather than drawing more readers to your blog, they slow it down, sending would-be followers packing. Sometimes they…

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