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Believe it or not, 77% of mobile searches happen at home – not while you’re mobile! That’s right. The average mobile user will read posts from their phone or tablet even if they’ve got a nice, big screen in the same room according to research conducted by Google.
That means it’s important that your food blog is just as easy to read on the small screen as on a larger desktop monitor. How do you know if your blog is up to par when it comes to mobile friendliness?
Google offers a powerful tool for web masters that will run your site through the wringer to determine how effective it is on mobile devices. However, you can also do a quick scan of your site yourself to identify areas for improvement right away.
5 pts The design is clearly visible.
2 pts The design is somewhat visible.
0 pts I have no idea what I’m looking at.
5 pts I can easily select one button or navigation feature with my fingertip.
2 pts I can select one button or navigation feature with my fingertip, but it does require some maneuvering.
0 pts When did my fingers turn into giant kielbasa sausages?
5 pts Paragraphs are short enough to read without scrolling.
2 pts Paragraphs require some scrolling.
0 pts My finger is cramping from the endless scrolling.
5 pts Pages and images pull up instantly.
2 pts There’s a slight lag as images are loading.
0 pts What was I doing here? It’s been so long I forgot.
20 pts You’re the mobile mostest! Your readers appreciate your thoughtfulness when it comes to making reading in the grocery store line or at the kitchen counter easier and more enjoyable.
19-14 pts You’ve achieved mobile mastery. Much like a standardized test score, mastery does not indicate that you’re done. You’ve got room for growth, but it’s clear that you’re progressing.
12-8 pts Your mobile could be mo better. You’ve give some thought to mobile friendliness (or you got lucky). It’s not as bad as it could be, but you’ve got room for improvement.
6-0 pts Oh, mobile you didn’t! But it’s not too late. Turn your mobile catastrophe into mobile mastery before you lose more readers!
If you need help getting your food blog mobile friendly, get in touch with a Once Coupled consultant. We provide expert design guidance tailored to food bloggers and their audiences.