Creating a Powerful Media Kit to Win Brand Sponsorship

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What is a media kit?

A media kit is like a CV for your food blog. It offers up all the information that a brand needs to choose your blog as its ambassador.

What sections should be included in my media kit?

Blogger Bio

Start by telling prospects about who you are. What inspired you to start your food blog? What keeps you motivated to post every day? (Yes. The more frequently you post, the better.)

Remember that this is marketing, so even your bio should be more about your audience (and the brands you promote) than about you. In other words, focus your bio on your desire to serve a particular market. For example:

As the working mom of three beautiful boys and a licensed dietician, I consider every new day an opportunity to improve the lives of other middle class moms by making mealtime fun, simple, and healthy.

See? Sneaky, right? It’s a relatable bio that makes you look great and that also demonstrates right away who your audience is and what your value to them is. That’s what brands really want to know.

Provide a professional headshot with your bio to let brands see who they’ll be working with and don’t forget to include your contact information here as well.

Blog Info

As with your blogger bio, your blog information should focus more on your audience and the brands you hope to serve than your actual blog. Start with a mission statement. What’s the goal of your regular blogging efforts? No. Not the monetization part. The part where your food blog helps readers accomplish something through your valiant efforts.

MyFoodBlog.com offers moms healthy alternatives to favorite comfort foods to support healthier, happier families. Products that make healthy living easier for parents are a perfect fit for my blog’s audience and goals.

The blog information section should also include:

Your blog logo
A screenshot of your blog’s home page and ad spaces
The most gorgeous food pics from your blog
A list of topics and themes that you cover
A list of seasonal features

Audience Demographics

Here’s where you provide the specific demographic details of your audience, which might include:

Gender
Median age
Education level
Profession

You could write this as a bulleted list or as a short audience avatar, or a fictional representation of your average reader.

Average Reader Jane is a 35-year old mother of two who’s juggling a full-time job with her responsibilities as a mother.

Blog Statistics

Your blog’s statistics are critical in winning over potential sponsors. Your value to a brand lies in your ability to extend their reach, so show them that you can do that by providing stats for the following:

Monthly pageviews
Unique visitors per month
Traffic sources
Subscribers
Growth trends
Average time spent on site

Be sure that you indicate the window of time that these statistics represent and keep them up-to-date.

Social Proof

Encourage prospective sponsors by providing testimonials, mini case studies, and social media statistics that back up your claims to fame. Nothing says success like someone else’s praise.

Including logos for other brands who have chosen to be affiliated with your food blog is another kind of social proof. It demonstrates to prospects that you’ve already got brands enjoying the benefits of your brand’s outreach.

Sponsorship Terms and Opportunities

Make it clear to sponsors what you will and won’t do for them. List unique opportunities you offer in addition to advertising and sponsored posts, such as giveaways, product reviews, and speaking engagements, and clarify your payment preferences and deadlines.