These bloggers’ complaints share a common theme. Can you spot it?

The food blog that lost its flavor

Kat’s got a zany style and a rambunctious personality that makes her voice recognizable in any crowd. But when she compares her blog to all her competitors, she feels like she’s just another turkey tetrazzini lost in a sea of casseroles.

“I guess that’s what happens when everybody’s cooking the same six ingredients in the same 9 x13 dish.”

The DIY blog that didn’t

Janelle’s managed to Martha Stewart her way to some small fame as a DIY blogger, but her premade theme has so many plugins and features that it’s begun to lug along like it’s got Krazy Glue stuck in its gears.

“Visitors are bouncing off the site right and left. I don’t think there’s enough glitter in the world to fix this problem.”

The lifestyle blog that needs a lift

Sara launched her empire as a mommy blogger, but her site has evolved into a full-fledged lifestyle blog. She’d like to invest in a design that reflects her brand’s growth, but she’s not ready to invest that much.

“If only a working mom really could have it all.”

What’s the common theme?

Overused, generic pre-made themes.

A lot of bloggers got their start using the same two or three popular generic WordPress themes. And why not? They’re quick, they’re intuitive, and they’re cheap.

But they come with their own set of problems: look-alike layouts, clunky functionality, and bland embellishments.

Bloggers regularly tell us that they want to speed up their site and stand out from their competitors (but without the crippling cost of a custom web build, pretty please).
We’ve heard you, and we’ve been pondering the problem. Today, we think we may have come up with a solution that meets all your needs, including a price tag that’s significantly lower than a custom design and build.

We’re still working out the details, but we’re too excited to keep the news to ourselves.

What we know for sure is that this will be a limited run offering available to only twelve bloggers. When the final product is ready to launch, we want to make sure you and a select group of our most influential advocates have easy access to it.

If you’re ready to try something new with your blog, keep your eyes peeled for the emails to follow. Over the next four weeks, we’ll offer up more info about our top secret experiment and keep you up-to-date with our progress so when we go live, you’ll be among the first to know.