Learn from the Best
The Best in Blogging series gives you proven strategies from top industry experts.
If you’re looking for a way to cultivate love among your followers while extending your reach, try a little holiday love. Show your readers that you’re thinking about them by creating a little extra joy to get them through the stress that often accompanies the end of the year.
You don’t have to bake enough cookies perfectly frosted with your food blog’s name for all of your readers (although that would be extremely impressive). Even a simple, downloadable print can brighten up someone’s day while also elevating your blog’s brand identity. Try these ideas out.
a seasonal mini-cookbook
You can make quick work of a visually-stunning, holiday-themed cookbook using one of the many tools available for creating high-quality digital publications. It doesn’t need to be encyclopedic to be useful.
Try creating a short guide to a happy family dinner with a collection of complimentary recipes and some tips on decor. How much good press would you get if all of your readers could attribute their most enjoyable holiday dinner to your book!
Or help readers prepare for 2017 with a new year/new you theme. Even better, create an emergency cookbook for that week when readers start to fall off the new year/new you bandwagon – healthy alternatives to mac ‘n’ cheese and sloppy joes made easy.
The gift tag that keeps on giving
Want to spread the word about your blog? Create a series of gorgeous gift tags or labels and share them with your readers. (Of course, you blog’s name can be subtly dropped into the design, and your fans won’t mind because they’ve already been telling all their friends about you anyway.)
a perfect Holiday Party Planner
Ease your readers’ stress by offering them a holiday party planner that takes the guesswork out of throwing the most memorable soiree ever. Include a menu, shopping list, ideas for styling, a checklist to get it all done, printable invitations and placecards – let your imagination be the limit!
a much-needed Inspirational print
The holidays can be a challenging time for even the most cheerful amongst us, and this year’s holiday season could be even more trying than usual as families and friends negotiate sensitive election year topics. Offer your readers words of hope to remind them on off days that there’s plenty of room for hope and optimism and all of the other positive values associated with the season.
trendy Bullet Journal Stickers and Inserts
Speaking of optimism, 2016 may have thrown some curve balls, but it was also the year of the planner. Maybe that was a reaction to so much uncertainty. Whatever the cause, the popularity of the Bullet Journal was an awesome side effect. If your blog readers are into organization and planning, consider offering them printables for the Bullet Journals.
The powerful, adaptable little journals allow users to get their lives under control while also expressing their creativity. Brighten up your fans’ planners with fun stickers or inserts that serve as a daily reminder of your generous nature.
What cool gifts are you giving your loyal readers?
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