Small Town Woman

Beth, of Small Town Woman, found me through her niece, whose banner I designed. She needed her own banner made but, upon discovering I also did custom coding, entered into a whole new arrangement with me. We’ve been working together ever since then to make sure Beth’s site is the best it can be.

Masonry Home Page

After falling in love with the home page at The Pioneer Woman, Beth asked me if I could recreate something similar. She wanted that Pinterest-esque look to her recent posts, which I discovered was something called Masonry. I took a look at this concept and found a way to implement it, and integrate it, into her current theme.

Small Town Woman | oncecoupled.com
Masonry is a JavaScript grid layout library. It was implemented on Beth’s site so her posts have different proportioned images and set themselves up to nest together.

Graphics

Beth’s site needed some branding, to set it apart from others using the Foodie theme. We made her a new banner, put some contrasting colored social media icons in it, and personalized a blog character that she felt best fit her!

Before:

Small Town Woman | oncecoupled.com
This original blog character was from a set of .pngs I owned.

After:

Small Town Woman | oncecoupled.com
To match her color scheme, we changed the character Beth picked out to have green accents, put some glasses on her, and gave her a delicious cupcake to show off!

Category Template

As is ever important with online content, there’s the decision of whether to display your full posts for ease of reading or display excerpts for a more simple appearance. Sometimes, the best approach is to do both: display the most recent five posts from each category at the top of the relevant page, followed by the full post content of each, and previous ones.

Small Town Woman | oncecoupled.com
By placing a listing of the most recent posts within each category, Beth didn’t need to compromise when it came to displaying her full length posts on the archive page.

Visit Beth at SmallTownWoman.com