A “page redirect” is a technique used to make one web page available under more than one URL address. When a browser requests a resource that has been redirected, the browser must make another request at the new location. These extra, unnecessary requests cause loading delays.
Recommendations
- Ensure root redirects go directly to the end result.
- DO NOT: Redirect “website.com” –> “website.com/page/2/”
- DO NOT: Redirect “website.com” –> “website.com/page/1/” –> “website.com/page/2/”