February Fridays

Pssst. Want us to customize your theme for half the price?

We’re excited to announce a new training we’ll be offering every Friday in February. Join our accountability group to co-work with our team at Small Plugins.

Each week in February, we’ll help you build the following:

  1. Three mini e-books based on your site’s best content. We’ll provide a template.
  2. Promote 3 products, affiliate OR your products, dynamically (aka get more sales)
  3. A block that automatically populates your best seasonal content- each season.
  4. Level Up: auto-schedule seasonal changes, lean into visual blocks & create membership areas!

Why join this group?

This is something we’ve never offered before and may never offer again.

I’ve hustled Lauren to show up every Friday for 4 weeks starting in February. Then we decided to offer limited versions of our plugins for FREE.

Everyone in this accountability group will have the ability to create massive results with minimal buy-in, and a team to help troubleshoot along the way.

Here’s the weekly format:

  • We’ll share the weekly assignment on Monday with a video and step-by-step tutorial.
  • The Slack channel is open for group discussion, and you’re encouraged to bring a friend (pro tip: bring your V.A.!) as an accountability partner.
  • On Fridays we link up to discuss where you got stuck, feature requests to make things better, and how the assignment went overall for everyone.
    • Friday video calls are totally optional. Don’t want to hop on a call to troubleshoot issues with a developer for FREE? You don’t have to!

This workshop is offering thousands of dollars of value in developer’s time, free plugins crafted specifically for this group, assignments that produce results with instructional videos, and a community to collaborate with.


Dynamic Connector Block

Want to get a peak at what product we’ll be working with in this group? Let’s talk specifics on a low-cost, high-reward opportunity: Dynamic Connector Block!

“Dynamic” means this is a plugin that grows with you. You can edit how dynamic content appears on ALL posts in a matter of minutes with 0 bulk editing. You make the content. We provide the plugin that makes it work for you.

Here’s what we’ll be teaching you how to do with DCB for 4 weeks in February:

#1

Capture reader interests with category-specific opt-in offerings:

  • Deliver multiple opt-ins
  • Use unique call-to-actions and forms for each
  • Highlight each opt-in on all posts within a given category
  • Sort your readers into interest groups
  • Works with any sign-up: ConvertKit, WPForms, Grow, etc

#2

Recommend products with always-fresh affiliate links:

  • Create recommended products for each category
  • Update a product or link across all relevant posts in seconds
  • Not limited to a single product

#3

Highlight top-performing content at just the right time:

  • Posts: increase engagement by suggesting relevant seasonal or viral posts
  • Products: segment book sales based on reader subject matter

Even MORE about DCB:


Back, by un-popular demand: 

Hanna’s Imaginary FAQ’s:

Do I have to pick one goal?

No- just create groups for each set of dynamic blocks you create! The possibilities are limitless.

Do I have to be on a Once Coupled (or Creator) Theme?

Nope! This training is not theme-specific. We’re sharing tools that any content creator or publisher using WordPress can work with!

Can I only make one block?

Nope! Maybe you want to add a whole mini post with tons of content to increase user stickiness for all of your site’s printables! In 2016 you just wanted a file people could download but now you get decent traffic on those posts: add as many blocks as you want… in bulk!

It’s 2024, don’t just stop once you’ve made all printables posts better! Make dynamic blocks for all of your “valentines printables” with blocks that include suggested recipes, top posts, your favorite v-day games & the best valentine’s decor… then do it again for your summer printables!

Can I bulk create for the entire year?

YEP! I’m going on maternity leave in a couple of months, so this is one of my fav features. I’ve pre-planned category specific opt-ins, content, and promotions with Spring Break, Easter & Summer Break blocks to keep my site feeling fresh while I’m scheduled to be away from the computer. All I have to do is click a button (or teach my nephew to click that button) & DCB will swap blocks out on ALL of my site’s relevant posts for both my blog + local business.

Is adjusting content really that easy?

Yes, it really is. You edit with the same block editor you use in posts. Dynamic Connector Block makes it happen- where the block is dynamically inserted.

I love making tweaks. I do this thing where I listen to niche podcasts while writing content and adjust my strategy based on smart things I’ve heard. If it sounds prolific, my 2024 goal is to immediately make a dynamic block to test that expert’s strategy or example. (My content varies wildly from birthday party theme ideas, my small town’s local business recommendations, balloon garland inspiration, or business coaching so my niche experts tend to have conflicting statements.)

In less than 5 minutes, you can implement testing an expert’s strategy everywhere that it’s relevant instead of one isolated post with a goal to adjust others if that one performs well. Who wouldn’t try that?!

What about styles?

Dynamic Connector Block doesn’t change or edit your theme’s existing styles. So you’ll create custom content to really pull the reader in using any of your theme’s existing styles.

For those that are on a FSE (Full Site Editing) theme (like me) who really like control + pizazz, you can edit styles for dynamic blocks to adjust the background, add design elements, or do whatever you’d like… like any other block!


Thanks for hanging on through this long-winded post! I hope that you give Dynamic Connector Block a try, whether you attend February Fridays or not.

Doing so requires a shift away from the nose-to-the-grindstone blogging mentality into a results-centric approach to content.

I think you’re going to love it. 

P.S. If you read this far, you deserve a reward. Use promo code OC for 30% off our premium version of Dynamic Connector Block!

A FREE version of Dynamic Connector Block will be provided to all members of February Fridays. It will also be live on the Small Plugins site soon.

If you’re looking for more personalized accountability, share February Fridays with a friend so that you can work on the assignments together! All are welcome!