Custom Themes: Frequently Asked Questions

Pssst. Want us to customize your theme for half the price?

What is included in the price?

Custom Theme
Genesis Framework
12 custom blocks
Up to 18 unique styles
Styles for major plugins (recipe/craft card, social share, author box, faq)
User behavior analysis (using Google Analytics + our internal tracking software) & UX recommendations
Plugin and speed review + recommendations & fixes

Anything that isn’t included?

Plugin licenses
Builder content (e.g. drag-and-drop pop-up builders)
Design (fonts, colors, icons, illustrations)
Audits (e.g. SEO)

If you don’t do the design, who does?

We have a list of partner designers we work with, or you can bring your own. The designers we’ve worked with or spoken with range from $4,000 to $24,000 for their services. We can’t guarantee any of their services or timelines, but we can connect you with them!

The good news is that you don’t need a specialist designer! If you want to reach out to your own designer, that’s also possible! We are happy to meet with them about what we’ll need from them and what our process looks like.

What does the project cost?

Our projects typically start at $20,000. For a limited time, we’re running our Black Friday Sale to save you 10%
You can save as much as 20% if a friend signs up, too!

When are your available start/launch dates?

The Black Friday Sale includes all of our upcoming openings with no blackout dates.
We currently start ONE (1) project a month, and have no more than 3 ongoing projects at once, to ensure our 5-person team has enough time to give you our full attention.

Is my deposit refundable?

No, this deposit guarantees our time and attention and as such project deposits are non-refundable. If you’re uncertain about working with us, we completely understand! We’d like to meet with you to learn about your goals, discuss our process in more detail, and address those concerns so that everyone is 100% comfortable moving forward.

Why should I work with Once Coupled instead of someone else?

We’ve been working specifically with bloggers for the entire length of our business: 8 years. Our knowledge of and experience with this niche is extensive, and we use that to benefit our clients.
We’ve been working in WordPress even longer: over 16 years. We’re developers, not designers, first and foremost. We prioritize functionality, code quality, and site speed above all else: giving you the technological edge that puts you above the competition. We’re here to stay. Other companies in this niche have come and gone. We’ve survived hardships and challenges, positioning ourselves to be a lasting company.

Why a “custom” theme vs. something else like GeneratePress?

We’ve been writing “custom” themes for 8 years! Our themes are actually written on the Genesis framework, though, which means you’ll have a huge community of support and a lot of flexibility in ongoing support. We specifically focus on detail-oriented speed optimizations that aren’t possible in one-size-fits-all themes, like guiding you on speed-prohibitive features and writing complex functions to tell browsers how to use the smallest possible image size. Our themes come with our expertise and recommendations. Pre-made themes come with a million options you’re in charge of figuring out and DIYing.

What Gutenberg support do you build in?

Our themes rely on Gutenberg/the block editor! We write completely custom blocks (we don’t use core blocks) so that we have total control over options and–most importantly–speed optimization of images. This means your blocks are totally tailored to you but they aren’t so burdened down with options that they’re overwhelming to use or complex to get “just right”.